I am the founder and managing partner of Redify LLC, a firm providing HR, OD and Transformational Leadership solutions to businesses. I am a results-driven, adaptable and goal-oriented senior business leader with over 25 years’ experience leading talent acquisition, human resources and organizational development in privately and publicly held companies of varying sizes and industries. I have had the privilege of accelerating the dynamic growth and profitability of organizations by creating and deploying innovative and practical management solutions that tap into the power of people.

With extensive operational and executive HR experience, I am an expert at creating solid people operations programs as well as exemplary work cultures. I have consistently focused on sharpening my leadership skills, business acumen and strategic planning which make me a great fit as an advisor to businesses looking to transform their HR teams into people operations powerhouses. I offer tailored solutions to fit the needs and expectations of my clients and provide advantageous outcomes for the company, employees and customers.

I am a strategic, results-driven business partner who can operate effectively in diverse, dynamic and complex environments. Throughout my career, I have dealt with challenging business situations where HR needed to embrace an entrepreneurial mindset to consistently perform at the highest levels. With strong leadership, passion and energy, I significantly transform and improve HR functions in any business setting to deliver measurable results.

One of the most rewarding aspects of my work is showing businesses how to fully engage the minds, hearts and energy of their teams by providing an outstanding employee experience. I firmly believe that when you develop the right people operations strategy, you have an opportunity to benefit the company and employees. When people feel valued and appreciated, businesses gain a competitive advantage that position them for growth and success. A thriving business can, in turn, reward their teams by providing not just a paycheck, but by creating an attractive and energizing environment with highly engaged and motivated teams who are, in turn, passionate about delivering a truly outstanding experience to their customers.

I am a California native, born and raised in Los Angeles, now living in San Diego for over 11 years. Spending time with family is a priority, and there is nothing better than taking a quick trip to the beach with my wife, Irma, and two teenage daughters, Aleena and Tianna, to admire the beautiful San Diego coastline, especially at sunset. I love wine and sharing it with good friends over a delicious meal and good conversation. I am an avid motorcycle enthusiast, and you will find me riding my standard sport bike up and down the coast or riding my bagger through the San Diego backroads and wine country whenever I get the chance. I also love baseball, and enjoy watching Padres games, although I am still a Dodgers fan at heart.